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Case Study

Megara.

Discover how we partnered with property developer, Megara, curating a bespoke result-driven marketing strategy across multiple projects, increasing lead volumes and reducing the cost per lead to never before seen levels.

Megara is a Perth based boutique property developing, specialising in creating luxury mixed use residential developments in highly sought after inner city locales and commercial developments across the metropolitan area.

The challenge: Like many boutique property developers, Megara was reliant on real estate agents for strategic marketing direction. This meant a lack of expertise, particular in the digital arena, a lack of transparency around lead volumes quality and ownership, expensive cost per leads and low conversion rates.

0 %

Increase In Leads

Month on month for over 18 months.

0 %

Reduction In Cost Per Leads

saving $370,000 across key project budgets

$ 0 m

In Sales

Over $30m in sales over 18 months across key projects with stages releases being sold out.

How we did it

Bespoke Project Strategy

Recognising that every project is one of a kind, each project marketing strategy was handled in the same approach. Developing custom lead generating strategies ensured the budget was invested in only result-driven tactics.

Project Messaging

By curating a truly unique selling proposition for each project, armed the sales agents with a range of hard hitting sales dialogue and an undisputed “why” a consumer should consider and buy a Megara development over competitors.

Supply Chain

In order to deliver the best results you need the best team around to support the project. Our skill set, industry contacts and knowledge ensured we partnered with the right people to deliver exceptional, transparent outcomes while maximising the budget.

Lead Management

We flipped the operating structure at Megara ensuring they had full ownership and transparency over lead data. This meant the management team had full visibility of lead information and could effectively manage the project sales team as well as supplying routine lead reports to track campaign effectiveness.

“Emily worked with Megara at a strategic marketing level on the Megara brand and several key project. She demonstrated exceptional knowledge, experience and offered an impressive range of services that were delivered in a professional and enthusiastic manner, taking our marketing and results to the next level.”

Jamie Clarke, Director

Megara

Achieve greatness today.

The right strategy, belief in the value you provide and high performing employees is all you need.

Level 35, Central Park Tower
152-158 St Georges Terrace
Perth WA 6000